About Murmuration
Murmuration is a company whose web address carries the "SAS" designation. It describes its work as location intelligence for optimal decisions, defined as knowledge gained by examining the world through its space data. Press headlines listed on the page describe it as a Toulouse company.
Environmental Context
The text names climate change, loss of biodiversity, deforestation, depletion of natural resources, and air and water pollution as major environmental challenges. It states that these require collective action by governments, businesses and citizens to find sustainable solutions and mitigate negative impacts on the planet. According to the text, indicators help manage these challenges by enabling:
- informed decision-making
- performance measurement
- trend identification
- impact assessment
- resource optimisation
- compliance monitoring
- effective communication
Method and Indicators
Murmuration says its indicators are based on Earth observation data, offering global coverage and insights into the past, observations of the present, and a vision of the future. The indicators are classified into six categories: Air, Biodiversity, Climate, Water, Land and Human activities.
Client Projects in Tourism and Territories
The page lists numerous projects for clients, including climate risk anticipation for the Departmental Tourism Agency of Pyrénées Atlantiques, digital twins for the Departmental Tourism Agency of Pyrénées Atlantiques and the Malta Tourism Authority, and an environmental and climate observatory in the United Arab Emirates within the framework of COP28 for SERCO. Other clients named include Arctur (environmental and touristic study of the City of Batumi), HOKA UTMB Mont-Blanc (impact study of an event), the Accor Hotel Group, la Compagnie des Alpes, the Granville Terre & Mer local authority, and the Occitanie Regional Tourism Committee. A project in Chad is listed for the World Bank.
Research and Funded Projects
The text describes CAPENVI (Environmental Capacity), a research project funded by the French government under the France 2030 plan, and the IDEAS project and an Urban Square project, both funded by the European Space Agency. It also presents the TSDI (Tourism Sustainable Development Index) as an R&D project, and a study on the impact of tourism for the European Travel Commission (ETC).
Media Coverage
The page lists articles and broadcasts, including a France 3 Occitanie programme dated 29 September 2026, an article by David Merino Fernández in La Voz de Lanzarote (27 September 2026) on satellites serving Lanzarote, and an article by Xavier Canalís in Hosteltur (28 August 2026) on European Space Agency satellites in tourist destination management. Coverage in Le Parisien and Ô Toulouse by Julie Rimbert (27 August 2026) addresses how much tourism nature can withstand.
Who Murmuration Serves and Its Stated Purpose
Murmuration states that it provides indicators for integrating environmental issues into all decision-making processes and for all stakeholders, including governments, businesses and the general public. The page adds that several major organisations have recognised the usefulness of its services and approach, both in the space sector and in tourism.